1 00:00:00,100 --> 00:00:05,960 (upbeat music) Ping Yu: Well, hello, everyone. 2 00:00:06,020 --> 00:00:12,620 Welcome to the Blooms and Beyond podcast, a podcast that uncovers plant history, culture, and management through the lens of science. 3 00:00:12,840 --> 00:00:13,620 I'm your host, Ping. 4 00:00:13,700 --> 00:00:14,700 How's everyone doing today? 5 00:00:15,240 --> 00:00:25,300 I'm doing great, great because here I have not only one, not only two, but three awesome ladies here with me today on the show, and we're going to 6 00:00:25,360 --> 00:00:33,880 talk about the hidden story behind the scene with what's going on about, uh, uh, behind AmericanHort education team. 7 00:00:34,620 --> 00:00:42,180 All of the three ladies have tons of stories and knowledge to share, so I don't wanna steal any more thunder from our speaker today. 8 00:00:42,240 --> 00:00:43,740 Let's just jump right into it. 9 00:00:44,200 --> 00:00:49,160 Without further ado, here is my conversation with the AmericanHort educational team. 10 00:00:49,290 --> 00:00:50,440 I hope you enjoy it. 11 00:00:52,640 --> 00:00:55,860 (upbeat music) So hi, Meagan, Rachel, and Alejandra. 12 00:00:55,920 --> 00:00:57,089 Uh, welcome to the podcast. 13 00:00:57,200 --> 00:00:59,400 But first, let's start off with introduction. 14 00:00:59,440 --> 00:01:02,820 Can you tell our audience a little bit about who you are and what you do? 15 00:01:02,900 --> 00:01:03,410 Meagan Nace: Yes. 16 00:01:03,480 --> 00:01:04,640 Thank you for having us. 17 00:01:04,680 --> 00:01:06,340 This is so much fun. 18 00:01:06,440 --> 00:01:16,840 Um, I'm Meagan Nace, I'm the senior education program manager at AmericanHort, which is a lot of words that sa- that pretty much says I oversee the education team 19 00:01:16,980 --> 00:01:20,840 and all programming that we do, um, through AmericanHort. 20 00:01:21,400 --> 00:01:29,160 So anything like the certification programs, Cultivate always a big one, our fall conferences that we do. 21 00:01:29,700 --> 00:01:33,080 Um, we have a new micro-credentialing program as well. 22 00:01:33,160 --> 00:01:37,760 Any kind of webinars or anything education-focused, that's my jam. 23 00:01:37,800 --> 00:01:38,640 That's our jam. 24 00:01:38,820 --> 00:01:42,620 So Rachel and Alejandra also do a lot on our team. 25 00:01:42,680 --> 00:01:43,700 You guys wanna go next? 26 00:01:45,560 --> 00:01:46,300 Rachel Rawls: Yeah, sure. 27 00:01:46,360 --> 00:01:51,990 I'm Rachel Rawls, and, um, I focus on education content development. 28 00:01:52,400 --> 00:01:54,640 I'm the education program manager as well. 29 00:01:54,720 --> 00:01:59,000 And so a lot of my time really lies in events-based education. 30 00:01:59,440 --> 00:02:03,300 Um, so that's Cultivate and any of the smaller conferences that we do, like Plug and Cutting. 31 00:02:03,740 --> 00:02:13,780 I work on identifying topics, recruiting speakers, um, shaping session formats, and just making sure that all of our programs stay aligned, um, with what the industry is 32 00:02:13,880 --> 00:02:14,920 asking for right now. 33 00:02:15,380 --> 00:02:21,900 Um, so I'm always thinking about how we deliver education that is really applicable and practical, um, and credible. 34 00:02:23,980 --> 00:02:30,800 Alejandra Feliciano: And my name is Alejandra Feliciano, and I'm the newest addition to the education team at AmericanHort. 35 00:02:31,400 --> 00:02:34,579 Um, and I'm the Spanish curriculum development manager. 36 00:02:35,140 --> 00:02:43,280 So I lead our Spanish language programming, and I also help lead the HortCred digital badge program. 37 00:02:43,680 --> 00:02:52,460 I really try to expand access to education and make sure Spanish-speaking professionals feel represented and supported by AmericanHort. 38 00:02:53,820 --> 00:02:54,000 Ping Yu: Yeah. 39 00:02:54,040 --> 00:02:59,740 Well, thank you guys for, uh, for the very quick introduction, but, uh, 40 00:03:01,980 --> 00:03:12,080 I know that you guys are b- all coming from different backgrounds and, uh, apparently are working like a dream team together to make the magic happen for the AmericanHort. 41 00:03:12,540 --> 00:03:17,140 Um, but can you guys tell us a little bit about your background, just within two sentence? 42 00:03:17,240 --> 00:03:25,200 I know it's going to be a lot and, uh, it's going to be a lot of intriguing stories we can, you know, we can spin off down the road. 43 00:03:25,840 --> 00:03:35,680 Just give us a basic understanding of you guys, uh, with the, background and how you guys, uh, complement each other as a team. 44 00:03:37,000 --> 00:03:37,220 Meagan Nace: Yeah. 45 00:03:37,420 --> 00:03:38,350 Great question. 46 00:03:38,600 --> 00:03:42,620 Um, it could take us all an hour at least, maybe five. 47 00:03:42,840 --> 00:03:53,280 But ultimately, I think what really helps our team and r- really gets us to the point of making such great education for the industry 48 00:03:53,440 --> 00:04:03,420 is that we're pretty balanced, but at the same time, we all have a very, very different background, but each one of our backgrounds is rooted in education development from 49 00:04:03,460 --> 00:04:03,880 the start. 50 00:04:04,000 --> 00:04:12,359 So for me, for instance, I got my, uh, start or training in agricultural education is what I went to school to do. 51 00:04:13,000 --> 00:04:22,100 Um, and then ended up in the research industry pretty much, um, with doing new product development, uh, launching products for Scotts Miracle-Gro. 52 00:04:22,180 --> 00:04:27,760 So that's where my horticultural journey in a snapshot could be. 53 00:04:28,420 --> 00:04:29,960 Rachel, you wanna take it? 54 00:04:31,080 --> 00:04:31,240 Rachel Rawls: Yeah. 55 00:04:31,840 --> 00:04:40,620 So I, um, I grew up in Georgia, and I went to the University of Georgia and got my bachelor's in horticulture and stayed there for a couple of years 56 00:04:40,700 --> 00:04:42,440 after to get my master's in ag. 57 00:04:42,860 --> 00:04:48,720 Um, I think now they call it ag and environmental education or something. 58 00:04:48,760 --> 00:04:51,080 They changed the title as soon as I left. 59 00:04:51,140 --> 00:04:53,700 Yeah, environmental land, (laughs) So I got my master's in that. 60 00:04:53,780 --> 00:04:57,960 Quickly went to, um, the University of Georgia Extension right after. 61 00:04:58,440 --> 00:05:00,200 Um, absolutely loved it. 62 00:05:00,580 --> 00:05:10,520 I worked with, you know, 4-H kids and, um, I was also the extension agent, so I worked with a lot of homeowners, um, with their, any questions they had 63 00:05:10,580 --> 00:05:12,220 about, um, home gardens. 64 00:05:12,300 --> 00:05:13,530 So I loved that. 65 00:05:13,580 --> 00:05:16,960 Right after that, I went to Purdue Extension in the Midwest. 66 00:05:17,420 --> 00:05:21,980 Um, so we lived there for a few years and, um, did the same thing up there. 67 00:05:22,140 --> 00:05:25,060 So, um, different people, but absolutely loved it. 68 00:05:25,140 --> 00:05:27,200 And now I'm here with AmericanHort. 69 00:05:29,040 --> 00:05:35,060 Alejandra Feliciano: And I grew up in Puerto Rico, and I went to school in Iowa. 70 00:05:35,080 --> 00:05:44,480 So I got my master's degree in horticulture at Iowa State University, and then I got my PhD in horticulture at Washington State University, which is where I live now. 71 00:05:45,240 --> 00:05:55,580 And after that, I worked as a landscape designer, um, and practiced, uh, landscape design as well as, um, I was a, a community college, 72 00:05:55,640 --> 00:06:01,520 uh, instructor at a horticulture department focusing, of course, in landscape ecology and landscape design. 73 00:06:01,760 --> 00:06:11,360 Um, we definitely all, all of us have different bask- backgrounds, but honestly, I feel like that's one of our biggest strengths because we're able to cover all the different 74 00:06:11,400 --> 00:06:15,000 and diverse industry segments that are in horticulture. 75 00:06:16,084 --> 00:06:16,424 Ping Yu: Yeah. 76 00:06:16,664 --> 00:06:21,424 Uh, very well said, because for folks out there who's listening to this, they... 77 00:06:21,464 --> 00:06:31,544 Every time, uh, I got those misconception from people talking about horticulture, and all they think about is the production, uh, is the plant production or 78 00:06:31,604 --> 00:06:34,704 the flower that they pick up from the grocery store. 79 00:06:34,764 --> 00:06:42,244 But we as a industry, we just cover a lot, way more than you can imagine. 80 00:06:42,344 --> 00:06:51,324 We have the landscape, we have the homeowner, we have the garden, we have the commercial greenhouse, uh, nursery, we have the retailer. 81 00:06:51,424 --> 00:06:55,964 We have everything you can think of that has anything to do with plant. 82 00:06:55,984 --> 00:07:03,064 And plant is basically everywhere within your life. 83 00:07:03,224 --> 00:07:05,484 You have something to do with plants. 84 00:07:05,504 --> 00:07:10,604 So with Rachel's, uh, expec- percep- perception from the industry, um... 85 00:07:11,044 --> 00:07:21,183 Oh, well, with Meagan's perception from industry and Rachel's, experience, extension, and Alejandra's experience in landscape and education, 86 00:07:21,404 --> 00:07:30,544 you three are actually building the dream team to provide all those aspects that our industry is looking for. 87 00:07:31,064 --> 00:07:34,764 That's why I'm talking about you guys as a- (laughs) the dream team. 88 00:07:35,724 --> 00:07:40,404 Meagan Nace: So let's- It's so funny, you say that, because sometimes we do call ourselves that. 89 00:07:40,574 --> 00:07:42,584 (laughs) Ping Yu: What- Oh, really? 90 00:07:42,624 --> 00:07:43,644 Meagan Nace: We have, a lot of fun. 91 00:07:43,764 --> 00:07:45,464 We have so much fun, I think. 92 00:07:46,004 --> 00:07:47,044 (laughs) Ping Yu: I bet. 93 00:07:47,104 --> 00:07:55,484 Uh, well, that's the most important part of the, the, of the job, and I can totally tell that you all are very passionate about horticulture. 94 00:07:55,904 --> 00:08:05,924 And I'm, I'm so glad that we're having this conversation right now so that we can spread the plant power, the knowledge, the awareness, or raise the awareness for horticulture 95 00:08:05,964 --> 00:08:06,984 to a larger audience. 96 00:08:09,924 --> 00:08:12,864 (upbeat music) So let's talk about the planning. 97 00:08:13,044 --> 00:08:23,044 And, um, so Cultivate is definitely one of the biggest events in the United States for our, um, great surviving 98 00:08:23,104 --> 00:08:28,604 green industry, and you guys are the hidden heroes behind the scene. 99 00:08:28,764 --> 00:08:35,644 So when planning a major event like Cultivate, how early does the conversation start and how... 100 00:08:36,384 --> 00:08:38,524 What does each one of you focus on? 101 00:08:38,604 --> 00:08:45,304 Can you just tell us, uh, just walk us through the kind of process of planning for Cultivate? 102 00:08:46,564 --> 00:08:48,224 Meagan Nace: Well, that's a loaded question. 103 00:08:48,324 --> 00:08:52,264 I'm not sure that planning for Cultivate ever stops. 104 00:08:52,684 --> 00:08:54,844 We're already looking at 2027. 105 00:08:55,124 --> 00:09:04,684 (laughs) So we've got most of '26 locked and loaded, um, on the education end, but we're already thinking of, "Okay, what's '27 looking like?" 106 00:09:05,164 --> 00:09:09,724 Um, so I guess to answer that, educat- planning's year-round for Cultivate. 107 00:09:09,904 --> 00:09:20,024 A lot of times we'll even secure some speakers and topics, like, o- on the spot right after a session at that current Cultivate for the next year. 108 00:09:20,624 --> 00:09:27,204 So it's kind of wild to think that amongst all of the other things that we do, we always are thinking about Cultivate. 109 00:09:27,304 --> 00:09:28,504 How can we make it better? 110 00:09:28,644 --> 00:09:31,024 How can we do more kind of thing. 111 00:09:31,144 --> 00:09:32,424 Um, so yeah, the... 112 00:09:32,544 --> 00:09:40,684 I guess overall from my perspective and what I'm constantly thinking about too is focusing on that big picture strategy. 113 00:09:40,744 --> 00:09:43,264 What are those bigger needs for the industry? 114 00:09:43,324 --> 00:09:45,304 What are the big topics kind of thing? 115 00:09:45,344 --> 00:09:53,084 And of course, the, the not so fun part of it is the budget piece that, you know, I have to always go, "Oh, I don't know if that'll fit 116 00:09:53,124 --> 00:09:53,984 in the budget." 117 00:09:54,404 --> 00:10:00,604 But we always like to test the, test the boundaries to do as much as we can with what we have for our industry. 118 00:10:00,633 --> 00:10:09,924 'Cause like you said, that's all of our passions, um, is how can we do more for our industry to help them do more and be successful, so. 119 00:10:10,044 --> 00:10:14,264 Um, Rachel is on our team, and Alejandra too. 120 00:10:14,344 --> 00:10:18,944 Uh, I'm kind of the person who they're like, "Meagan, are you sure that we have time to do that? 121 00:10:19,044 --> 00:10:19,724 Are you sure? 122 00:10:20,224 --> 00:10:21,464 That's a lot of work. 123 00:10:21,524 --> 00:10:22,364 Are you sure?" 124 00:10:22,424 --> 00:10:23,543 And I'm like, "I don't know." 125 00:10:24,004 --> 00:10:26,884 Rachel and Alejandra are really great at keeping me in check. 126 00:10:27,104 --> 00:10:35,844 Rachel is really great though at making sure we're all on task and on track for Cultivate, anything in general, but Cultivate for sure. 127 00:10:36,484 --> 00:10:43,184 So I'll let them, I'll let them talk a little bit more too about all of the things that they do, 'cause they do a ton for Cultivate. 128 00:10:45,004 --> 00:10:46,184 Rachel Rawls: Yeah, I try my best. 129 00:10:46,604 --> 00:10:54,264 I think that's where we really complement each other in that aspect of like Meagan's got all the big vision and we... 130 00:10:54,624 --> 00:11:02,284 You know, it's my job to execute a lot of those, and so, um, which is really good, because sometimes when it comes to like the big picture stuff, for 131 00:11:02,344 --> 00:11:03,804 me, that, that's the hard part. 132 00:11:03,884 --> 00:11:07,804 So yeah, we, we get so many good session proposals. 133 00:11:07,964 --> 00:11:15,704 Um, so just to, like, give you a little idea, we typically have about 160 education sessions happening across the four days. 134 00:11:16,164 --> 00:11:24,904 We usually get around 4 to 500 session proposals, and so we read those, we keep them in our files. 135 00:11:25,054 --> 00:11:29,404 And even if there's something that we say like, "This is great. 136 00:11:29,544 --> 00:11:34,604 We, um, we can't use it for '26 because, or for this year, you know, because it's... 137 00:11:35,344 --> 00:11:44,004 We just don't have room," um, we lock in speakers sometimes, like over a year in advance, and we, we have those, um, really great sessions just on file, and 138 00:11:44,024 --> 00:11:45,684 we know that we're gonna use those next year. 139 00:11:45,864 --> 00:11:48,124 So, um, that's something that I do. 140 00:11:48,344 --> 00:11:56,584 Um, I focus on building the actual program out, so the education lineup, um, that includes any of the topics and the speakers and the structure of any of the 141 00:11:56,664 --> 00:11:57,124 sessions. 142 00:11:57,504 --> 00:12:02,684 Um, and, we can talk about that later if you want, about, um, how that's changed a little bit over the last few years. 143 00:12:02,764 --> 00:12:04,024 But I'm also... 144 00:12:04,064 --> 00:12:10,204 I'm watching the industry trends and needs, um, so that the program stays current and it stays relevant. 145 00:12:10,244 --> 00:12:11,404 So I have a... 146 00:12:11,444 --> 00:12:21,424 For me, I have a strong passion for, um, the grower-based education, so I focus a lot on the greenhouse and the nursery education tracks and the production tours that, 147 00:12:21,504 --> 00:12:22,104 um, people see. 148 00:12:24,244 --> 00:12:24,804 Alejandra? 149 00:12:25,404 --> 00:12:34,224 Alejandra Feliciano: Well, I think just to add to what Meagan and Rachel said, we start planning for Cultivate as soon as it ends, like she said. 150 00:12:34,614 --> 00:12:38,364 And one of the things that we have is the feedback surveys from all of the sessions. 151 00:12:38,404 --> 00:12:45,124 So we look at that, and we see what worked and what people really resonated with, or what they may want more of. 152 00:12:45,154 --> 00:12:54,564 And then the other thing is that I would say that the programming that we do wants to always be directly connected to the feedback we receive from our members 153 00:12:54,664 --> 00:12:56,844 and what our members are saying that they need. 154 00:12:56,924 --> 00:13:07,024 So we, uh, really make big efforts to be connected to what's happening in the industry now through our industry connector groups, and we have an 155 00:13:07,064 --> 00:13:09,444 industry connector group for each segment. 156 00:13:09,524 --> 00:13:19,664 So, like, for greenhouse, for nursery, for landscape, for interior landscapes, and we have a summit where we all get together and discuss what the education needs 157 00:13:19,724 --> 00:13:20,584 are in October. 158 00:13:21,244 --> 00:13:25,764 Um, and after that, we also still main- maintain the communication each month. 159 00:13:25,924 --> 00:13:31,524 So we have, uh, monthly calls, and we ask, you know, "What is happening at your company? 160 00:13:31,604 --> 00:13:33,604 What's happening in the industry right now? 161 00:13:34,144 --> 00:13:35,624 Um, what do you guys need help with?" 162 00:13:35,704 --> 00:13:43,784 So that also helps shape in terms of which proposals that we receive we think might be more relevant for that year or not. 163 00:13:45,504 --> 00:13:53,224 Ping Yu: Yeah, 'cause I think AmericanHort is actually doing a very good job, uh, of, um, meeting the, uh, industry needs. 164 00:13:53,264 --> 00:13:53,404 It... 165 00:13:53,464 --> 00:14:03,644 Just by having Alejandra, for instance, is a, a showcase of how much, you care, uh, because, um, for, believe it or not, 166 00:14:03,904 --> 00:14:10,564 um, our industry is really rely on, uh, a lot of Spanish speaker or even growers. 167 00:14:10,784 --> 00:14:12,264 We just can't live without them. 168 00:14:12,364 --> 00:14:13,064 So... 169 00:14:13,124 --> 00:14:17,784 And they need to be trained, and they need to be successful in their career as well. 170 00:14:17,944 --> 00:14:24,124 So they definitely need the resources to help them to be successful in their career down the road. 171 00:14:26,184 --> 00:14:35,904 (upbeat music) But while you guys were talking, I was, uh, wondering my head, as a team, do you guys know your personality? 172 00:14:35,944 --> 00:14:40,984 Have you guys done any personality test or the, the... 173 00:14:41,184 --> 00:14:41,924 There's a, the, the... 174 00:14:42,124 --> 00:14:45,584 It's called a six working genius test. 175 00:14:45,904 --> 00:14:47,244 Have you guys done any of those? 176 00:14:47,324 --> 00:14:48,344 Meagan Nace: Oh, yeah. 177 00:14:48,424 --> 00:14:48,764 That- I've... 178 00:14:49,064 --> 00:14:51,904 Yep day one for all... 179 00:14:51,964 --> 00:14:53,074 for everyone. 180 00:14:53,284 --> 00:14:54,964 So Rachel came on board. 181 00:14:55,024 --> 00:14:57,064 Rachel was up fi- okay, four years ago. 182 00:14:57,444 --> 00:15:07,824 So before Rachel, it was me doing education solo, and one of the things that I've always carried with me since high school, um, 183 00:15:07,844 --> 00:15:13,284 through FFA, all the things, was the S- uh, Franklin or the StrengthsFinder. 184 00:15:13,404 --> 00:15:13,964 The... 185 00:15:14,034 --> 00:15:14,384 So go... 186 00:15:14,504 --> 00:15:14,604 Yeah. 187 00:15:15,124 --> 00:15:20,424 So it, it's funny because they say, like, your strengths don't change as you get older. 188 00:15:20,464 --> 00:15:30,744 Like- They- But yeah, so we, we look at our strengths a lot of times, not just from, you know, our experiences, but those StrengthsFinder strengths and really lean 189 00:15:30,804 --> 00:15:33,724 into those anytime there's, you know... 190 00:15:33,784 --> 00:15:34,784 Every team butts heads. 191 00:15:34,844 --> 00:15:35,864 We butt heads a lot. 192 00:15:36,184 --> 00:15:39,504 Um, not a lot, but, like, small things where, you know, we're like, "Hey, what about this? 193 00:15:39,544 --> 00:15:40,104 What about that?" 194 00:15:40,244 --> 00:15:42,184 So we always lean back into our strengths. 195 00:15:42,284 --> 00:15:44,664 Same with everybody on the team in AmericanHort. 196 00:15:45,204 --> 00:15:55,344 And when Rachel came on board, I work a lot with Neil Glatt and some of the other speakers, um, that I'm close to, not just because from Cultivate 197 00:15:55,444 --> 00:16:02,724 or whatnot, and Neil really helped me as a new manager at the time working through, you know, what do we do? 198 00:16:02,864 --> 00:16:05,104 How do we use strengths as a team moving forward? 199 00:16:05,204 --> 00:16:07,164 So a lot of that has been so helpful. 200 00:16:07,324 --> 00:16:07,564 Ping Yu: Yeah. 201 00:16:07,644 --> 00:16:12,544 So the reason why I'm asking that is while you guys are talking, I would like... 202 00:16:12,584 --> 00:16:14,764 I can definitely say Meagan now the... 203 00:16:14,884 --> 00:16:16,664 Well, not just because her, her role. 204 00:16:16,704 --> 00:16:24,404 Well, maybe just because her strengths and putting (laughs) her into the role in the beginning, but she's definitely the, a visioner. 205 00:16:25,164 --> 00:16:28,424 She has a vision and then, you know, the goal achiever. 206 00:16:28,564 --> 00:16:31,784 And then Rachel, you're definitely the instant... 207 00:16:31,824 --> 00:16:39,224 The medium that you talked about, how you do those things, I'm like, "She is definitely one of the, you know, the, the six..." 208 00:16:39,404 --> 00:16:39,824 Oh, gosh. 209 00:16:39,894 --> 00:16:40,623 The, what's it called? 210 00:16:40,784 --> 00:16:41,563 Six genius... 211 00:16:41,664 --> 00:16:42,844 Oh, w- working genius. 212 00:16:43,204 --> 00:16:46,664 You're definitely one of the, uh, tenacity. 213 00:16:46,744 --> 00:16:49,314 Getting the vi- vision and then get it down. 214 00:16:49,764 --> 00:16:59,884 Like, that's how I say that you guys can work as a team is perfect because working as a team is always, you always need somebody to 215 00:16:59,964 --> 00:17:06,344 have the vision and somebody who takes the vision and take action and make it happen. 216 00:17:06,424 --> 00:17:12,964 So that's why I was like, "Oh, those three just work perfectly from different perspective." 217 00:17:13,024 --> 00:17:18,644 And I assume that you would have different strengths (laughs) and different personality in that regard. 218 00:17:18,744 --> 00:17:26,464 (laughs) That's why I, I just, uh, you know, just, uh, uh, out of curiosity asked you the question, 'cause that's very fun. 219 00:17:28,584 --> 00:17:34,124 (upbeat music) Well, um, let's circle back to the, um... 220 00:17:35,044 --> 00:17:38,424 Sorry about all that random question, but I think that would be fun. 221 00:17:38,904 --> 00:17:41,064 But circle back to Cultivate planning. 222 00:17:41,584 --> 00:17:51,414 When you guys meet, and of course you would have reached to different, um, speakers and even with the proposal bank that you s- uh, you, um, you save for 223 00:17:51,464 --> 00:17:52,044 later use, 224 00:17:53,444 --> 00:18:03,604 what type of topics that you would think that must be included versus, okay, this might be trending but 225 00:18:04,084 --> 00:18:07,944 may be short-lived or may not be suitable for this year? 226 00:18:08,304 --> 00:18:09,584 How do you make those decision? 227 00:18:11,564 --> 00:18:11,784 Yeah. 228 00:18:12,004 --> 00:18:18,544 Meagan Nace: So Alejandra kind of mentioned that we have a fall summit, and we can talk a little bit more about that later. 229 00:18:19,204 --> 00:18:29,844 But during that time, we really take leaders in the industry who- We work with a lot, and we, our team could not do what we do without these individuals. 230 00:18:30,324 --> 00:18:40,384 But w- we utilize some of the feedback from there to really prioritize and focus on those foundational issues that, you know, the industry's seeing across the 231 00:18:40,404 --> 00:18:46,264 board, from greenhouse to retail, to even the interior landscape segment of our industry. 232 00:18:46,274 --> 00:18:53,024 You know, m- labor, profitability, production challenges, leadership, always huge. 233 00:18:53,044 --> 00:18:57,704 And within leadership, you know, is talent development, workforce development. 234 00:18:57,784 --> 00:19:08,224 So those are usually our big priorities, and each segment has those issues, and they each have different niches 235 00:19:08,284 --> 00:19:11,584 within that, or different tiny little problems that, you know... 236 00:19:12,144 --> 00:19:21,824 Now we have, instead of just one education program, that's turned into seven different programs that, you know, might have that original foundational issue. 237 00:19:22,264 --> 00:19:31,764 So we like to look at it as, how can we fine-tune these programs to be very specific to those needs, and very sensitive to those needs? 238 00:19:32,184 --> 00:19:34,924 So you know, from that, that's kind of where we start. 239 00:19:34,994 --> 00:19:35,824 And trends matter. 240 00:19:35,924 --> 00:19:36,583 They're huge. 241 00:19:36,684 --> 00:19:47,224 That's, you know, at the end of the day, the customer is, you know, who we're focused on, and how do we connect the growers to the customer? 242 00:19:47,724 --> 00:19:50,244 You know, there's the retailers, there's the landscape side of things. 243 00:19:50,284 --> 00:19:58,604 They're kind of the clearing house for the industry, so how do we connect those segments and those different streams of the industry together? 244 00:19:58,724 --> 00:20:01,184 So that's kinda like the big picture. 245 00:20:01,264 --> 00:20:03,784 Um, and then from there, there's always more. 246 00:20:03,844 --> 00:20:11,264 Rachel has some really good insight too, um, and Alejandra, is what are those fine details that they, that we look at? 247 00:20:12,764 --> 00:20:12,924 Rachel Rawls: Yeah. 248 00:20:13,124 --> 00:20:20,604 I would say, like, one thing that we keep in mind is what is best for the attendees when they are... 249 00:20:20,644 --> 00:20:23,304 You know, spend- they're spending so much money to come to these events. 250 00:20:23,674 --> 00:20:31,144 They're spending all their time, you know, either taking PTO or, you know, all the work that they've left is just piling back up at home. 251 00:20:31,224 --> 00:20:34,144 Um, we try to make the best of their time that we can. 252 00:20:34,224 --> 00:20:42,364 So, you know, I would say things in theory are nice to listen to, but one of the reasons I think that they come to these events, um, is that 253 00:20:42,404 --> 00:20:52,264 they want to hear things and information that is applicable, things that they can immediately go back to, you know, back home and, and immediately use it in their operations. 254 00:20:52,584 --> 00:20:56,404 So that, that's one of the lenses that I look at or look through. 255 00:20:56,444 --> 00:21:05,524 It's one of those things where, like, if it's trending but it doesn't change any decision-making or outcomes, it's probably not gonna make the cut for, uh, education. 256 00:21:05,984 --> 00:21:08,524 Um, but there are other things that are obviously trending. 257 00:21:08,564 --> 00:21:12,844 You know, you've got automation, sustainability, workforce development. 258 00:21:12,984 --> 00:21:18,804 It's trendy, but it's super useful immediately, so we, we always prioritize stuff like that. 259 00:21:19,324 --> 00:21:20,083 AI. 260 00:21:20,604 --> 00:21:22,064 (laughs) Yes. 261 00:21:22,444 --> 00:21:23,344 Big one. 262 00:21:24,924 --> 00:21:25,044 Alejandra Feliciano: Yeah. 263 00:21:25,144 --> 00:21:35,104 And for Spanish programs, we actually have a Spanish advisory committee that also helps us, you know, understand what the priorities are for Spanish programs. 264 00:21:35,114 --> 00:21:45,263 So i- in the committee we have people from, from different types of businesses, like nursery owners, from a nursery owner to, um, you know, like, a, a 265 00:21:45,304 --> 00:21:46,964 head grower at a greenhouse. 266 00:21:47,144 --> 00:21:54,024 So we try to get multiple different perspectives to really understand what those education needs are and what our priorities should be. 267 00:21:56,084 --> 00:21:56,344 Ping Yu: Yeah. 268 00:21:56,584 --> 00:22:06,624 Um, so I know I mentioned a little bit beforehand just to emphasize how big our industry is and how important every segment is, 269 00:22:07,024 --> 00:22:17,444 but can you give us a bigger picture of the education for Cultivate so that people would understand what kind of segments are included and can be, 270 00:22:17,524 --> 00:22:17,724 um, 271 00:22:19,044 --> 00:22:22,784 incorporated into the green industry as a whole? 272 00:22:24,324 --> 00:22:24,764 Meagan Nace: Yeah. 273 00:22:24,864 --> 00:22:35,004 So from that umbrella view, greenhouse, r- nursery, reta- garden retail, um, interior landscape, those are, 274 00:22:35,044 --> 00:22:37,824 like, five core industry segments. 275 00:22:38,344 --> 00:22:47,464 And within those we know, and you know, like, everyone is starting to experience and kind of dive into, you know, what kind of careers are in horticulture. 276 00:22:47,864 --> 00:22:48,904 There's a ton of them. 277 00:22:49,124 --> 00:22:50,003 There's so many. 278 00:22:50,164 --> 00:23:00,204 So one of our challenges for Cultivate, because so many people come from all parts of the industry, um, at all levels, from owner CEOs 279 00:23:00,264 --> 00:23:05,704 to, you know, their team, who's physically growing and doing the work in the greenhouses. 280 00:23:05,714 --> 00:23:13,664 So that's our, our, I guess, biggest challenge, is how do we create programming that covers all of that? 281 00:23:14,124 --> 00:23:15,644 So Cultivate is... 282 00:23:15,684 --> 00:23:19,784 Our team, the r- parts of the rest of our team always kind of laugh at us. 283 00:23:19,804 --> 00:23:22,344 They're like, "Are you sure we need one more pest session? 284 00:23:22,414 --> 00:23:23,244 Are you sure we need..." 285 00:23:23,284 --> 00:23:24,824 I'm like, "Yes, we do." 286 00:23:24,844 --> 00:23:32,564 The a- the answer's always yes, and we probably need five more of them, but we only have so many rooms and so many t- so much time in the 287 00:23:32,584 --> 00:23:33,404 day at Cultivate. 288 00:23:33,884 --> 00:23:36,744 So that's kind of how we attack that. 289 00:23:36,764 --> 00:23:46,904 And then we have what we call the management clinic sessions, which is, you know, any HR leadership for s- CEO level, but leadership for new 290 00:23:46,944 --> 00:23:53,104 managers and those young professionals in the industry, 'cause that's just as important, if not more so. 291 00:23:53,604 --> 00:23:57,524 So we're tackling it from all angles per se. 292 00:23:59,624 --> 00:23:59,784 Ping Yu: Yeah. 293 00:23:59,844 --> 00:24:04,324 So how many sessions do you guys normally have every year for Cultivate? 294 00:24:04,444 --> 00:24:05,444 Just for Cultivate. 295 00:24:06,604 --> 00:24:14,634 Meagan Nace: Just for Cultivate, well, also another joke within our team, because, uh, they always say, "How about 100 sessions?" 296 00:24:14,684 --> 00:24:17,284 I'm like, "How about 160 sessions plus?" 297 00:24:17,924 --> 00:24:28,024 So (laughs) we will put sessions as needed if they are needed in nooks and crannies of that convention center, but we usually hover on 298 00:24:28,124 --> 00:24:30,784 average around 160 sessions. 299 00:24:31,808 --> 00:24:34,268 Ping Yu: Wow, 160 sessions. 300 00:24:34,348 --> 00:24:39,748 That's- Yeah a lot of moving piece just in the whole process of making it happen. 301 00:24:39,828 --> 00:24:40,088 Meagan Nace: Yeah. 302 00:24:41,868 --> 00:24:45,368 Ping Yu: But so f- what about the, uh, Spanish program? 303 00:24:45,548 --> 00:24:50,318 Does that provide similar, uh, topics to the regular session? 304 00:24:50,388 --> 00:24:57,588 How does that different from, or fit in to the already existing program that you guys have for... 305 00:24:58,018 --> 00:25:08,128 'Cause before, we don't have the Spanish program, and how, how does- how do you guys make sure that it fit in into the whole educational planning? 306 00:25:08,168 --> 00:25:12,208 Alejandra Feliciano: Generally, I would say that we try to mirror what's being offered in English. 307 00:25:12,828 --> 00:25:21,108 Um, and that's one of our big goals, is to make all of the education that's available in English accessible also to Spanish audience. 308 00:25:21,148 --> 00:25:22,348 So that's the biggest thing. 309 00:25:22,868 --> 00:25:33,108 Aside from that, I think that there's also a lot of interest in, one of the topics that has risen to the top is just leadership development and just general, 310 00:25:33,168 --> 00:25:37,558 like, professional growth is one of the things that our advisory group really said. 311 00:25:37,598 --> 00:25:47,368 It's like, "How do we take this talent that maybe is really technical and really has a lot of experience, maybe growing or a lot of experience in the landscaping 312 00:25:47,428 --> 00:25:53,088 industry, and they're really capable, um, but how do they take that next step into their career?" 313 00:25:53,548 --> 00:25:57,088 And so, uh, we've been working on some programs to help support that as well. 314 00:25:58,528 --> 00:25:58,708 Ping Yu: Yeah. 315 00:25:58,928 --> 00:26:00,698 No, that's very essential. 316 00:26:00,748 --> 00:26:10,188 Like, like we said, uh, our ultimate goal is to help everybody in our industry to survive with our industry. 317 00:26:10,588 --> 00:26:12,208 That's part of the sustainability. 318 00:26:12,448 --> 00:26:14,188 I mean, we want them to be successful. 319 00:26:14,248 --> 00:26:19,328 We want them to have a good life, and they are just like everybody out there. 320 00:26:19,448 --> 00:26:21,048 They have their own family to support. 321 00:26:21,128 --> 00:26:23,448 They have their own life to live with. 322 00:26:23,608 --> 00:26:31,908 They just happen to be in our industry and doing all this great stuff to you who is listening right now. 323 00:26:33,128 --> 00:26:43,448 (upbeat music) So I know that AmericanHort has a lot of resources and o- o- of course, Cultivate 324 00:26:43,568 --> 00:26:53,828 is just, uh, one of the big event where thousands people from different places just gather together to enjoy, have a kind of, I would say, the green industry festival, 325 00:26:53,868 --> 00:26:55,308 (laughs) uh, every year. 326 00:26:55,848 --> 00:27:00,748 But what other educational resources does AmericanHort provide? 327 00:27:00,888 --> 00:27:09,468 Can you just tell us a little bit about that so people, if people are not able to go to Cultivate and they wanna look for more resources that you 328 00:27:09,548 --> 00:27:12,668 guys provide so they would know what to look for? 329 00:27:14,148 --> 00:27:15,488 Meagan Nace: Yeah, great question. 330 00:27:15,748 --> 00:27:21,588 Kind of back to your question earlier where, you know, you asked how, what is the planning cycle for Cultivate? 331 00:27:21,708 --> 00:27:25,088 It's year-round, but so is all the other education we do. 332 00:27:25,368 --> 00:27:29,668 Uh, (laughs) we know that learning never stops, and it shouldn't. 333 00:27:29,728 --> 00:27:39,868 Everyone should constantly be learning something new or building on what they know already, um, whether from a technical standpoint or, you know, if you're 334 00:27:39,968 --> 00:27:41,668 now found yourself managing a team. 335 00:27:41,928 --> 00:27:43,548 Um, there's always something to learn. 336 00:27:43,568 --> 00:27:47,048 There's always new ways to grow professionally as well. 337 00:27:47,228 --> 00:27:51,928 So that's one of our challenges, is, you know, how do we, how do we help people? 338 00:27:52,088 --> 00:27:58,268 How do we help businesses, and at, from a sustainable standpoint, um, you know, continue in the industry? 339 00:27:58,748 --> 00:28:00,108 So it's year-round. 340 00:28:00,428 --> 00:28:05,448 We do a lot of webinars or e-learning, um, whatever you wanna call it. 341 00:28:05,528 --> 00:28:07,628 Everyone calls them something different. 342 00:28:07,988 --> 00:28:18,468 And every one of our programs that we do, um, we started branding and, you know, if you see something that says m- a mastery series, that's a program 343 00:28:18,628 --> 00:28:21,508 that is a deep dive, kind of like think a master class. 344 00:28:21,688 --> 00:28:32,128 So deep dive on a specific topic that, you know, someone might not have time to go take a full-on college course yet, but they still need those, the basic 345 00:28:32,138 --> 00:28:36,228 principles, and they need that useful information to be able to do their job. 346 00:28:36,728 --> 00:28:39,728 So those mastery series are really helpful with that. 347 00:28:40,168 --> 00:28:50,528 We do, we have a grower certification now for a Technician level and Section Grower, and continuing to build out certifications across the industry 348 00:28:50,668 --> 00:28:52,067 segments as we go. 349 00:28:52,528 --> 00:29:02,728 And we do, uh, we just launched a new micro-credentialing or badging, also however you wanna talk about it, program, because cert- certification 350 00:29:02,768 --> 00:29:07,908 takes a while, a- as it should, and what's that happy medium in between? 351 00:29:08,008 --> 00:29:16,548 You know, if you have a large team or even a small team that you're trying to get that technical information, because we know not everyone came from a horticultural 352 00:29:16,648 --> 00:29:19,518 background, but they want to work in our industry. 353 00:29:19,588 --> 00:29:25,388 They want to be working with plants, around plants, 'cause it's a gr- it's a great job. 354 00:29:25,508 --> 00:29:27,908 So how do we help them get up to speed? 355 00:29:28,028 --> 00:29:34,768 How do we help their, um, the owners or the HR teams train their teams on that technical aspect? 356 00:29:34,868 --> 00:29:43,948 So we have that new badging program that helps and, you know, it's a very quick but trackable way for individuals to learn or continue their learning. 357 00:29:44,328 --> 00:29:54,368 And we're always adding to education, and the idea is that we have a complete ecosystem of educational products that meets our 358 00:29:54,428 --> 00:30:00,788 industry and individuals where they're at in their career and in, in their stage of life. 359 00:30:00,928 --> 00:30:02,888 So that's our ultimate goal. 360 00:30:03,268 --> 00:30:12,348 You- sorry, I can talk all day about this, so I'm gonna kick it back to the team so they can stop me (laughs) and, um, add in their flair 361 00:30:12,368 --> 00:30:13,468 on what they're working on. 362 00:30:14,888 --> 00:30:15,208 Rachel Rawls: Yeah. 363 00:30:15,328 --> 00:30:20,808 I wanna highlight just two programs, um, before I, you know, pass it on to Alejandra. 364 00:30:21,468 --> 00:30:30,088 We recognize that, you know, like I, like I said earlier in the program how, you know, expensive attending Cultivate is. 365 00:30:30,128 --> 00:30:38,068 Like, it's hard if you are going, you know, by yourself or even if your company has to budget all of that in, um, that's a lot of money to 366 00:30:38,088 --> 00:30:39,008 commit to sometimes. 367 00:30:39,088 --> 00:30:49,088 So one of the things that we've been doing, um, and this happened since the, the COVID era was happening, we have been recording Some of the sessions 368 00:30:49,108 --> 00:30:56,348 that were at Cultivate, um, we have this whole on-demand program, and, um, so that, I think that really helps people. 369 00:30:56,388 --> 00:30:59,828 They can attend, they can sort of attend with Cultivate in that way. 370 00:30:59,888 --> 00:31:08,728 You know, they can watch, um, a lot of the education, um, that was happening, or even if you went to Cultivate and you didn't get to attend, you know, 371 00:31:08,828 --> 00:31:09,708 we have, what? 372 00:31:09,768 --> 00:31:13,928 160 something sessions, so that's like 11 happening at the same time. 373 00:31:14,108 --> 00:31:20,068 So, um, if you wanted to watch any of the extras that you couldn't attend, you get to also see them that way. 374 00:31:20,568 --> 00:31:29,848 Um, the other thing that I wanted to highlight that I, um, am really proud of is our Grow Forward series, and so a lot of the education that we 375 00:31:29,928 --> 00:31:37,768 do is very technical, so very related to your job, those types of skills that help you do your job better. 376 00:31:37,908 --> 00:31:48,168 But the Grow Forward series was started by the, um, Generation Next Community Connectors, and they really wanted an education series that helped 377 00:31:48,228 --> 00:31:49,888 them personally. 378 00:31:49,968 --> 00:31:53,248 So it's a lot of w- like, personal and professional development. 379 00:31:53,648 --> 00:31:58,468 Um, so it's more of those softer skills, and it's been really great. 380 00:31:58,528 --> 00:32:00,068 We started that in 2024. 381 00:32:00,128 --> 00:32:03,088 We host six of them virtually throughout the year. 382 00:32:03,328 --> 00:32:06,028 We get a ton of engagement through those. 383 00:32:06,168 --> 00:32:11,988 Um, people are just really interested in learning how to better themselves, um, in our industry and, and I love that. 384 00:32:13,648 --> 00:32:23,848 Alejandra Feliciano: Yeah, and as you can imagine, my role is to make sure that all of these wonderful webinar series and events that we have outside of Cultivate are available 385 00:32:23,888 --> 00:32:24,728 in Spanish as well. 386 00:32:25,188 --> 00:32:35,648 So one really exciting thing that we started last year is a lot of these webinars that Rachel is mentioning, um, we're offering them with live interpretation services 387 00:32:35,748 --> 00:32:36,488 in Spanish. 388 00:32:36,808 --> 00:32:44,688 So when you join a webinar, you can join the audio in Spanish or the audio in English, and it's just available for a broader audience like that. 389 00:32:45,128 --> 00:32:54,388 And then for the badging program that Meagan had talked about, we also have been looking at all of those badges, whether it's like getting skills in plant nutrition or 390 00:32:54,448 --> 00:32:55,368 pests or soils. 391 00:32:55,808 --> 00:33:01,608 Each individual badge is also available in Spanish as we're continuing to build the program. 392 00:33:03,548 --> 00:33:07,368 Ping Yu: Yeah, well, apparently you guys are busy throughout the year. 393 00:33:07,528 --> 00:33:18,088 The, uh, I, I just can't imagine how you manage do all those programs all at once with three of you because I attended Cultivate. 394 00:33:18,428 --> 00:33:20,368 I was looking for some of you. 395 00:33:20,828 --> 00:33:23,528 I just never had a chance to see you at Cultivate. 396 00:33:23,648 --> 00:33:25,858 I was like, "Oh my gosh, where are they?" 397 00:33:26,508 --> 00:33:36,648 And you guys are just running around making sure everything is w- okay, and I saw that's already a huge job for team of three, but you 398 00:33:36,708 --> 00:33:41,068 guys are also managing and program, other programs. 399 00:33:41,608 --> 00:33:43,188 That just, that's just amazing. 400 00:33:43,288 --> 00:33:44,567 How do you guys do that? 401 00:33:45,408 --> 00:33:55,328 Meagan Nace: I Okay, so there are just three of us, and a lot of times Rachel and Alejandra are really great at telling me, "No, we don't have time for this. 402 00:33:55,448 --> 00:33:56,908 Put it, like, put it in the..." 403 00:33:57,028 --> 00:34:04,128 We have a massive document of ongoing ideas and whatnot that, you know, we're like, "Oh, nope, doesn't fit on the calendar." 404 00:34:04,308 --> 00:34:05,548 We do have to sleep. 405 00:34:05,628 --> 00:34:08,888 Uh, we do have families, so it's not a thing. 406 00:34:08,928 --> 00:34:19,008 But yeah, so but we also have a really great network, and we hinted to this a little bit earlier, too, of what we call con- community connectors. 407 00:34:19,448 --> 00:34:30,188 So they are industry leaders, all volunteer, 100% volunteer, um, who help us sometimes when we need it with programs, with finding speakers, 408 00:34:30,608 --> 00:34:32,508 with ideas and whatnot. 409 00:34:32,628 --> 00:34:41,848 And then at Cultivate they help out a lot, too, um, but one of the things that is, I find really interesting about Cultivate is, you know, you hear people 410 00:34:42,408 --> 00:34:48,468 saying, like, "I've been coming here since I was a kid," because they're a part of a multi-generational family, and that's amazing. 411 00:34:48,548 --> 00:34:51,888 Some are like, "Yeah, this was, this was our summer vacation. 412 00:34:51,928 --> 00:34:53,428 Like, we came to Columbus every year. 413 00:34:53,528 --> 00:34:55,848 Like, but now as an adult I understand." 414 00:34:56,128 --> 00:34:58,308 Um, so it's always fun to hear those stories. 415 00:34:58,408 --> 00:35:08,588 But we have a, we are so blessed to have a very large group of volunteers who are some from the industry, some 416 00:35:08,808 --> 00:35:18,868 not from the industry, just love the industry and are retired that come year after year after year to Cultivate to help us with those education sessions to make 417 00:35:18,928 --> 00:35:28,968 sure that attendees and speakers are set and ready so they have a stress-free (laughs) session or stress-free, um, experience there at Cultivate. 418 00:35:29,168 --> 00:35:33,688 And without those individuals we could not (laughs) pull it off. 419 00:35:33,808 --> 00:35:42,628 So we are so lucky to have them, and I will say if someone's coming to Cultivate and they happen to see them in the session room, please give them 420 00:35:42,688 --> 00:35:50,988 a high five or a thank you, um, 'cause they really are the secret sauce behind education at Cultivate, and everything at Cultivate. 421 00:35:51,188 --> 00:35:54,558 Ping Yu: Yeah, I know, uh, I personally know a lot of volunteers. 422 00:35:54,558 --> 00:35:58,788 (laughs) I'm pretty sure you were one of them at one point as well. 423 00:35:59,728 --> 00:36:10,168 Yeah, and, and I think one of the cool thing about horticulture in general is that we do attract a lot of volunteers just because the nature 424 00:36:10,228 --> 00:36:13,248 of horticulture in general, we are just such a 425 00:36:14,848 --> 00:36:19,948 great industry and, and, uh, you know, just so welcoming. 426 00:36:20,408 --> 00:36:28,808 Um, so everybody feel like, like, well, they can contribute something and they are willing to contribute even if they are retired. 427 00:36:29,808 --> 00:36:31,868 They just still wanna pay it forward. 428 00:36:32,328 --> 00:36:42,828 (upbeat music) So I know that a lot of those of, uh, educational programs, um, has a 429 00:36:43,008 --> 00:36:53,088 lot of good researchers and extension specialists and extension professionals, and even industry leaders, uh, or people who are 430 00:36:53,148 --> 00:36:54,608 in this industry for years. 431 00:36:55,248 --> 00:37:05,468 So for from the researcher and extension professional's perspective, what's your suggestion for getting involved with 432 00:37:05,568 --> 00:37:07,128 AmericanHort education? 433 00:37:08,618 --> 00:37:10,178 Oh, reach out. 434 00:37:10,598 --> 00:37:13,138 (laughs) Meagan Nace: Let us know what you're working on. 435 00:37:13,478 --> 00:37:23,698 We're also, one thing that we haven't said much about too is at AmericanHort, part of our team that we work with, so Jen Gray 436 00:37:23,918 --> 00:37:32,808 and Roni and Michael, they run HRI, so that's the research side of AmericanHort uh... 437 00:37:33,558 --> 00:37:35,518 I am not gonna be the best to explain all of it. 438 00:37:35,718 --> 00:37:45,618 What they do is amazing and so needed for our industry because without those advancements, without those researchers, we wouldn't be where we are today, or we wouldn't be able 439 00:37:45,658 --> 00:37:47,698 to continue to grow and innovate. 440 00:37:48,078 --> 00:37:51,858 So reach out to us, reach out to the HRI team as well. 441 00:37:52,018 --> 00:37:59,018 I know right now they are, like elbows deep or whatever deep you wanna say it in grant proposals. 442 00:37:59,178 --> 00:38:00,078 Um, they... 443 00:38:00,558 --> 00:38:02,798 That team is amazing, and they do that. 444 00:38:03,198 --> 00:38:13,698 And one thing at Cultivate that our team helps a little bit with, just on the, um, the back end and making sure everything is organized, is the Thrive Stage. 445 00:38:13,878 --> 00:38:17,618 It's part of the Horticultural Research Institute, HRI. 446 00:38:17,998 --> 00:38:27,798 It's part of their educational programming where they highlight the researchers, um, that have had some of the funding through HRI over the past few years or whatnot, and you 447 00:38:27,818 --> 00:38:32,858 get to hear firsthand from them about their research and how it's impacting the industry. 448 00:38:33,378 --> 00:38:43,418 But also, one of the things that, you know, coming from the research world and working with, um, various teams and looking at it and focusing on the 449 00:38:43,458 --> 00:38:53,478 consumer end of it is, one thing I will say is that always think about when you're looking at, you know, wanting to speak at Cultivate or whatnot, you 450 00:38:53,518 --> 00:39:03,578 know, how does your resar- search or how does it apply to that practical side of things, the practical side of growing or whatnot? 451 00:39:03,638 --> 00:39:07,998 Like, that's like the golden nugget that everyone is always looking for. 452 00:39:08,458 --> 00:39:09,798 So that's my two cents. 453 00:39:09,898 --> 00:39:19,078 100%, always reach out to any of us on the team because we are always looking for ideas and ways to expand and ways to share some of that awesome 454 00:39:19,138 --> 00:39:23,518 research that's happening that no one knows about 'cause it just hasn't been shared out. 455 00:39:23,758 --> 00:39:32,038 So Rachel, w- we all work with a lot of amazing researchers, um, some present company included. 456 00:39:32,098 --> 00:39:39,478 But Rachel does a lot of work, especially in the grower side of things, and Alejandra as well on the research side. 457 00:39:39,578 --> 00:39:42,198 So do you gu- do you ladies wanna take this question too? 458 00:39:43,478 --> 00:39:43,798 Rachel Rawls: Yeah. 459 00:39:44,458 --> 00:39:54,598 You know, coming from Extension, I can say that, you know, I think one thing that Extension professionals do so well is just being able 460 00:39:54,658 --> 00:40:04,928 to make education usable, and explaining it in a way that, not talking down to anyone, but talking on 461 00:40:04,958 --> 00:40:12,378 the level of, you know, a grower or giving that education in a way that they can use it immediately. 462 00:40:12,418 --> 00:40:18,498 And we love using Extension agents, Extension researchers in any of our education. 463 00:40:18,578 --> 00:40:19,678 We absolutely love it. 464 00:40:19,898 --> 00:40:25,788 Um, I get a lot of emails asking, you know, like, "I want to present at Cultivate or, um, a smaller conference. 465 00:40:25,898 --> 00:40:27,898 I don't know what you're looking for. 466 00:40:28,018 --> 00:40:28,538 Can you help me?" 467 00:40:28,568 --> 00:40:36,978 And so that's really what I tell them is, you know, when you're thinking about a proposal you'd wanna write in the way, um, of like, what problem are you 468 00:40:37,038 --> 00:40:39,838 solving for the members and for the attendees? 469 00:40:40,298 --> 00:40:48,398 Um, what would you suggest growers do differently, something that they can immediately, you know, try and operate or, you know, do in their operation next week? 470 00:40:48,598 --> 00:40:55,918 I just always try and tell them, you know, think of things that are applicable, um, and we usually get really great sessions from Extension. 471 00:40:57,238 --> 00:40:57,878 Ping Yu: Wow. 472 00:40:57,958 --> 00:40:58,058 I... 473 00:40:58,198 --> 00:41:07,578 Alejandra Feliciano: Yeah, I think the number one word that resonates in my mind is we're a partner to Extension and researchers because we fulfill that outreach goal, and I'll give you 474 00:41:07,598 --> 00:41:08,198 an example. 475 00:41:08,698 --> 00:41:18,098 I had researcher that I worked with that they, um, they were a plant pathologist, and they did research on clean surfaces and, like, different types of disinfectants. 476 00:41:18,618 --> 00:41:20,258 Um, that was what their research was. 477 00:41:20,638 --> 00:41:29,288 And that type of research, really who's going to be using it is those frontline workers, um, that really need to know, you know, how does that get applied? 478 00:41:29,418 --> 00:41:33,118 Which one's the type of disinfectant that I should use, or what should I look out for? 479 00:41:33,778 --> 00:41:43,838 And through our programs, you know, they're able to reach that audience directly without having to go through so many intermediaries because, um, the recordings 480 00:41:43,898 --> 00:41:48,768 or the, or the webinars that they do with us are accessible directly to those members. 481 00:41:49,598 --> 00:41:58,298 And the other thing that I would say, too, is that, um, as far as for Spanish programs, we also have a lot of researchers, um, that are Hispanic. 482 00:41:58,738 --> 00:42:08,698 Um, and just, uh, partnering with them, I think that visibility and them serving as a role model where we have researchers that are Hispanic also serving a Hispanic a- 483 00:42:09,098 --> 00:42:12,198 audience, you know, has also a bigger impact. 484 00:42:13,778 --> 00:42:17,938 Ping Yu: Yeah, representation matters (laughs) i- any aspect. 485 00:42:18,258 --> 00:42:24,718 And, uh, as a Extension specialist myself, I can't agree, uh, more with what Rachel just said. 486 00:42:24,958 --> 00:42:34,958 Um, sometimes you really have to, uh, engage with the audience so that you can get your message delivered and received in a way that you 487 00:42:35,078 --> 00:42:35,618 wanted. 488 00:42:35,818 --> 00:42:38,318 Otherwise, it's just nothing, no matter... 489 00:42:38,378 --> 00:42:49,678 Well, we know there's a lot, a lot of great research happening, but we as Extension professionals has to translate it into 490 00:42:49,688 --> 00:42:55,458 a language that can be adapted immediately by our audience. 491 00:42:55,538 --> 00:43:05,678 So I think that's, uh, education where the communication skill is definitely one of the, well, what Meagan mentioned earlier, the golden nuggets that people or pre- 492 00:43:05,878 --> 00:43:07,698 every presenters need to have. 493 00:43:08,098 --> 00:43:14,178 And those are soft skills (laughs) that you guys have programmed to help with that too, so I think that's great. 494 00:43:14,188 --> 00:43:15,928 (outro music) 495 00:43:18,368 --> 00:43:28,588 But, uh, speaking of those sessions and presentations, you guys, I don't know how many sessions you have been to, uh, or two, can you guys share 496 00:43:28,668 --> 00:43:38,708 one session, the topic that always resonate you and you still have those vivid memory of the session or the speaker the 497 00:43:38,768 --> 00:43:39,288 topic? 498 00:43:40,708 --> 00:43:42,948 I know there's gonna be a lot, but just choose one. 499 00:43:44,348 --> 00:43:45,308 Rachel Rawls: Yeah, I can go. 500 00:43:45,628 --> 00:43:48,668 I, so I know from an attendee perspective, um, 501 00:43:50,167 --> 00:43:57,428 you know, one of the things we look at, like we get all the numbers back on, you know, how many people were at a session or anything, and there 502 00:43:57,488 --> 00:44:03,568 are always some that just, it's standing room only, people are out the door trying to like peek their head in and listen. 503 00:44:04,088 --> 00:44:06,088 Um, those are always the pests and disease ones. 504 00:44:06,248 --> 00:44:08,508 Attendees love pests and disease. 505 00:44:08,568 --> 00:44:11,188 That problem is not going away anytime soon. 506 00:44:11,648 --> 00:44:16,148 Um, we know we are always going to have pests and disease sessions at Cultivate. 507 00:44:16,308 --> 00:44:17,348 We really love those. 508 00:44:17,648 --> 00:44:26,308 Um, for me personally, and it, it's helped a little bit now that, you know, we have more people on the team, um, we are able to say like, "Okay, 509 00:44:26,468 --> 00:44:32,598 I'm gonna go peek my, poke my head in very quickly, um, for the session for 10 minutes, and, like, you stay at the desk. 510 00:44:32,688 --> 00:44:33,808 I'll be right back." 511 00:44:33,988 --> 00:44:42,148 I love going to the professional, like, development leadershippy sessions, and so I'll give a shout-out. 512 00:44:42,288 --> 00:44:47,848 I, I'm a big Neil Glatt fan, so usually anything he talks about at Cultivate, I'm always like... 513 00:44:48,248 --> 00:44:53,188 We put his sessions, like, right by our desk, and I can just poke my head in and, and listen for a few minutes. 514 00:44:53,228 --> 00:44:55,087 I'm always inspired by those. 515 00:44:56,768 --> 00:45:05,268 Alejandra Feliciano: Yeah, and I, as far as, uh, topics that resonate, I would say for the Spanish sessions, it's always things that bring people together. 516 00:45:05,728 --> 00:45:11,308 You know, how can you have that cross-communication so that you can overcome language barriers? 517 00:45:11,428 --> 00:45:20,068 I would say anytime there's a session that helps give some techniques for collaboration in that sense, that's really well, well-attended, I would say. 518 00:45:20,108 --> 00:45:26,148 (laughs) Meagan Nace: I can't answer your question correctly because I cannot choose one. 519 00:45:26,728 --> 00:45:27,968 Uh- I know, I know. 520 00:45:28,008 --> 00:45:29,987 It's a tricky question, especially for you. 521 00:45:30,128 --> 00:45:40,068 We have, we have internal arguments sometimes on, you know, what was the best session or whatnot and, you know, of course there's data that you can utilize that goes 522 00:45:40,128 --> 00:45:42,208 along with that that'll answer that question. 523 00:45:42,448 --> 00:45:50,648 But it goes along, it kind of goes back to how different and vast our industry really is, so that's such a tough question. 524 00:45:50,888 --> 00:45:59,668 Obviously, I'm going to say, you know, in general that profitability and workforce challenges, like those sessions, they're so universal. 525 00:46:00,168 --> 00:46:07,788 If we can help businesses at any level run stronger, smarter, you know, better, like that's kind of my... 526 00:46:07,848 --> 00:46:18,388 Like, my personal favorite is to see how people take that information and build their businesses or build their teams, um, to s- to do more. 527 00:46:18,488 --> 00:46:23,688 I, Rachel, lives in grower land at Cultivate, as we would say. 528 00:46:23,848 --> 00:46:27,308 I am, I love, love, love retail. 529 00:46:27,648 --> 00:46:37,408 I love the consumer side of it from my experience in past life, so any kind of retail centric, any kind of consumer trends. 530 00:46:37,508 --> 00:46:46,218 Of course, we all love Katie Dubow and the Garden Media Group and their trends report and every year you, you're like, "Are they, is it gonna be, is it 531 00:46:46,288 --> 00:46:46,848 true?" 532 00:46:47,188 --> 00:46:55,828 They do so much research and they scour so many things, so many parts of the industry and consumer behaviors that every year you're like, "Oh my gosh, that totally 533 00:46:55,868 --> 00:46:56,568 just happened. 534 00:46:57,358 --> 00:46:58,828 W- we should have listened to that." 535 00:46:58,868 --> 00:47:08,928 (laughs) So that one's a huge, that's always a huge session at Cultivate, and then one that I always, uh, there's always one or two sessions that, you know, 536 00:47:09,108 --> 00:47:17,228 we plan, the speaker's great, we know they're gonna rock it, um, and you j- you just never know because you don't know who's gonna go to what session. 537 00:47:17,278 --> 00:47:19,648 'Cause there's so many people, there's so many sessions. 538 00:47:19,748 --> 00:47:25,668 We just haven't figured out that technology of, like, which session are you going to so we can, like, pre-interview you or whatnot. 539 00:47:26,108 --> 00:47:36,208 But last year, the one session, it surprised me but not, was, uh, discovering your why, um, for managers of, like, why is it that 540 00:47:36,248 --> 00:47:36,968 you're doing this? 541 00:47:37,048 --> 00:47:45,408 It helping people not be burnt out of, you know, the hamster wheel that they feel like they're in, and there were some people who left that session in tears, 542 00:47:45,528 --> 00:47:55,848 not like sad, not sad tears, like hopeful, happy tears, and there were several of them that came back, you know, mid-year and was like, "The things that I learned 543 00:47:55,968 --> 00:47:59,568 and took away from this session has saved my business and my teams." 544 00:48:00,008 --> 00:48:05,748 So that one is one that we actually are gonna do again this year because of the impact that it had. 545 00:48:05,828 --> 00:48:12,208 So that's, I'm gonna go with for 2026, that might be my favorite session, so I'll try. 546 00:48:12,228 --> 00:48:18,768 But see now if any of the other speakers are listening to this, please know that it's not because I don't love all of your sessions. 547 00:48:18,828 --> 00:48:19,348 I do. 548 00:48:21,148 --> 00:48:21,668 That's my PA. 549 00:48:21,748 --> 00:48:25,428 Ping Yu: No, wait, wait, wait, wait, totally get it- You're get me because it... 550 00:48:26,028 --> 00:48:27,288 No, no, I'm not. 551 00:48:27,468 --> 00:48:32,068 So I sometimes I ask people about, uh, what's your favorite plant? 552 00:48:32,248 --> 00:48:35,688 And people are just laughing at me, "Ping, you are wr- you're asking the wrong question." 553 00:48:35,788 --> 00:48:37,068 I said, "Yeah, I know." 554 00:48:37,208 --> 00:48:40,148 But then what about what's your favorite plant today? 555 00:48:40,448 --> 00:48:47,218 So this is just the basically similar question because we as horticulturalists and, and, um, um, 556 00:48:48,568 --> 00:48:53,868 we just love a whole lot of different stuff b- because everything is just awesome. 557 00:48:54,548 --> 00:49:05,148 And, uh, I, I just feel like this is a good example of some of the topics that you were resonate because I don't, you cannot 558 00:49:05,368 --> 00:49:10,308 attend all of them, and there's just too much that you (laughs) love about. 559 00:49:10,468 --> 00:49:15,668 That's just, uh, your favorite topic today, Meagan, so you're not going to offend anybody. 560 00:49:16,368 --> 00:49:19,388 (laughs) Rachel Rawls: Ask us what our favorite plants are before we leave. 561 00:49:20,348 --> 00:49:20,848 Ping Yu: Okay, yeah. 562 00:49:20,928 --> 00:49:22,368 What's your favorite plant today? 563 00:49:24,160 --> 00:49:32,060 Rachel Rawls: Oh, my favorite plant today, I am a classic Southern girly, so oakleaf hydrangeas will win every time. 564 00:49:33,800 --> 00:49:34,100 Ping Yu: Okay. 565 00:49:36,440 --> 00:49:37,260 Alejandra? 566 00:49:37,720 --> 00:49:37,820 Alejandra Feliciano: Oh. 567 00:49:38,440 --> 00:49:41,420 Meagan Nace: You- I was gonna say, you take it, 'cause I'm still undecided. 568 00:49:42,100 --> 00:49:42,440 Ping Yu: I know. 569 00:49:42,640 --> 00:49:43,020 I was... 570 00:49:43,200 --> 00:49:44,880 I, I can read your face expression. 571 00:49:44,900 --> 00:49:47,580 I'm like, I'm going to circle back to Meagan. 572 00:49:49,020 --> 00:49:57,600 Alejandra Feliciano: I have, um, r- I live in the Pacific Northwest, and right now my, uh, witch hazel's blooming, so I would say that is my favorite plant right now. 573 00:49:57,620 --> 00:50:03,480 It smells amazing, and it's always pollinated by these little insects, which is really cool. 574 00:50:05,680 --> 00:50:05,690 Ping Yu: Okay. 575 00:50:05,710 --> 00:50:06,840 Have you decided, Meagan? 576 00:50:07,320 --> 00:50:15,780 Meagan Nace: I mean, I'll go back to the OG of the original plant that made me fall in love with plants was, it's a peony. 577 00:50:16,260 --> 00:50:24,600 Just, you know, r- growing up in rural Midwest, every farm has the row of peonies. 578 00:50:24,700 --> 00:50:29,760 And when they're in bloom, and they're all in bloom, it is the most beautiful thing 579 00:50:31,080 --> 00:50:33,360 in smell that you can imagine. 580 00:50:33,480 --> 00:50:36,560 So I will go to that, but I have many other favorites. 581 00:50:37,000 --> 00:50:37,110 I know. 582 00:50:37,120 --> 00:50:37,159 know. 583 00:50:37,200 --> 00:50:39,480 Like you said, depending on the situation. 584 00:50:40,620 --> 00:50:40,840 All right. 585 00:50:40,960 --> 00:50:41,220 Wait. 586 00:50:41,740 --> 00:50:49,180 Since Alejandra said, she r- made me think of the one that, since it smells so good, my parents, if they're listening, they're gonna hate this when I say it, 587 00:50:49,340 --> 00:50:54,700 but my favorite one for, like, scent is Edgeworthia paper bush. 588 00:50:55,360 --> 00:51:04,680 Um, I bought one, uh, Mom and Dad if you're listening, I'm sorry, I bought one in, like, 2016 that was, like, in a, like, little small, like, five gallon 589 00:51:04,940 --> 00:51:05,260 bucket. 590 00:51:05,660 --> 00:51:10,440 Planted it in the worst spot possible at their house and was like, "You're gonna love this. 591 00:51:10,740 --> 00:51:11,920 It's not gonna get very big." 592 00:51:12,340 --> 00:51:22,820 It's probably, like, 15 feet wide at the moment, and it has definitely overtaken their front porch, but the smell is amazing, and it's absolutely perfect. 593 00:51:23,700 --> 00:51:24,040 Ping Yu: Yeah. 594 00:51:24,160 --> 00:51:25,100 I, I, I know. 595 00:51:25,140 --> 00:51:28,940 Well, all of the plants that you guys just mentioned, I love them all. 596 00:51:29,200 --> 00:51:39,700 And, uh, the peony, my God, I just finished one episode on peony, so (laughs) And, uh, I, I just wanna shout out there with plant, 597 00:51:40,300 --> 00:51:50,630 uh, every time you just grab a plant from the garden center, just think about there are just so many things behind the scene about the plant historically, 598 00:51:50,780 --> 00:51:54,700 culturally, and, uh, a lot of great things going on. 599 00:51:54,780 --> 00:51:56,400 With peony, they have... 600 00:51:56,480 --> 00:52:02,540 it just tons of poets and literature, books. 601 00:52:03,260 --> 00:52:06,960 It just all centered with the one plant. 602 00:52:07,200 --> 00:52:11,160 So it's just how wonderful our horticulture world is. 603 00:52:11,320 --> 00:52:13,040 Um, I just love it. 604 00:52:13,160 --> 00:52:23,900 (upbeat music) With that in mind, if people wants to stay tuned of all those wonderful programs 605 00:52:23,960 --> 00:52:30,520 and resources that AmericanHort has, and, uh, where do you guys recommend them go looking for those kind of information? 606 00:52:32,060 --> 00:52:38,680 Meagan Nace: First place to start is always the AmericanHort website, so americanhort.org. 607 00:52:39,100 --> 00:52:42,370 All new education is posted there. 608 00:52:42,640 --> 00:52:52,760 Um, not just what we're doing as an education team, but our advocacy team is killing it, um, in helping and protect and defend our industry and really 609 00:52:52,800 --> 00:52:55,000 advance it, you know, on that end of it. 610 00:52:55,480 --> 00:53:04,060 Um, and then as well as the HRI team, um, and all of the research and what they're doing and working on, it's all there on the AmericanHort website. 611 00:53:04,680 --> 00:53:14,840 And cultivateevent.org is the official Cultivate website for all things Cultivate, but you can get to that too, every- everything 612 00:53:14,940 --> 00:53:17,680 through the website, the AmericanHort website. 613 00:53:19,260 --> 00:53:24,540 Rachel Rawls: Uh, we're also active on all of social medias, um, all of those major platforms. 614 00:53:24,640 --> 00:53:31,260 So we've got LinkedIn, Facebook, Instagram, and X. We are on all of those. 615 00:53:31,560 --> 00:53:36,559 That is a great place for members and non-members to get all of the updates. 616 00:53:37,560 --> 00:53:37,779 Ping Yu: Yeah. 617 00:53:38,140 --> 00:53:38,360 Alejandra Feliciano: Yeah. 618 00:53:38,940 --> 00:53:45,460 For Spanish language resources, they can visit our online learning center, um, and search for content presented in Spanish. 619 00:53:46,260 --> 00:53:47,720 And we welcome feedback. 620 00:53:47,780 --> 00:53:56,840 So, um, if you have any ideas for Spanish programming or any other kind of programming, let us know what you need, and our team is happy to help. 621 00:53:57,360 --> 00:53:57,600 Ping Yu: Yeah. 622 00:53:57,860 --> 00:53:58,420 Reach out. 623 00:54:00,480 --> 00:54:00,700 Okay. 624 00:54:00,980 --> 00:54:07,560 I'll make sure that I put all those, uh, links on the show notes so people can get all those information very easy. 625 00:54:07,600 --> 00:54:12,960 But thank you, ladies, for taking time out your busy schedule to talk with us today. 626 00:54:13,100 --> 00:54:15,000 It's just, uh, such a wonderful 627 00:54:17,200 --> 00:54:20,960 conversation that we had with those, the dream team. 628 00:54:21,160 --> 00:54:25,560 And, uh, thank you for making it happen for our industry. 629 00:54:26,160 --> 00:54:29,800 We just cannot survive without you guys. 630 00:54:29,860 --> 00:54:36,500 You guys are really the true hidden hero, and that needs to be highlighted in one way or another. 631 00:54:37,260 --> 00:54:37,500 Meagan Nace: Yeah. 632 00:54:37,560 --> 00:54:38,840 Ping Yu: So thank you. 633 00:54:38,940 --> 00:54:39,820 Meagan Nace: Thank you for having us. 634 00:54:39,860 --> 00:54:40,020 Yes. 635 00:54:40,040 --> 00:54:41,120 This was so much fun. 636 00:54:41,540 --> 00:54:42,420 Ping Yu: Thank you so much. 637 00:54:42,579 --> 00:54:48,760 (upbeat music) Conversation like this only happen when you support the show. 638 00:54:49,160 --> 00:54:57,740 For more information and find ways to support us, please go to bandbpod.com, bandbpod.com. 639 00:54:58,220 --> 00:55:03,560 If you like what you are hearing, spread the word and share this podcast with the people you love. 640 00:55:04,060 --> 00:55:09,420 Make sure you hit that, uh, subscription button and give a review for the podcast. 641 00:55:10,040 --> 00:55:19,800 And as always, go check out the show notes to learn more about this topic and other topics we featured on the show at bandbpod.com. 642 00:55:20,180 --> 00:55:21,160 Thank you for listening. 643 00:55:21,340 --> 00:55:24,520 Till the next time, stay healthy and go plants. 644 00:55:24,560 --> 00:55:32,220 (upbeat music)